Read what worked in Analytics

Analytics answers a smaller question than most dashboards pretend to: which recent posts earned attention, and which accounts are carrying the week.

Start with three numbers

• Reach, so you know the post was seen.
• Engagement, so you know people did something with it.
• Link clicks, so you know the short link earned its place in the caption.

Compare a post with the one before it, not with a vanity total. The useful change is the one you can repeat next week.