Shorten links and see the clicks
A long campaign URL is hard to read and easy to break when it is pasted into a caption. The link shortener gives you a short address and a count of the clicks that followed.
Where it helps
- Pricing pages, guides, and launch posts.
- Captions that need one clean link, not three tracking parameters.
- The weekly check on which link people actually opened.
Pair it with URL tracking when you need the click to stay attached to the post, not just to the domain.